Here's a simple example using texture quads with road textures on them added one after the other to look like a road. When you get close to the end of the road more copies of the quad are added so the road keeps going. You can change the frequency of the white lines by hitting a key that changes the texture of quads added later.
I tried using the infinite terrain plugin to do this first but I had the problem of the road texture repeating on both sides as well as in front and back.
If this is useful you'll have to work on it to make it look a little better
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